If you’re starting a new nail art business, getting organized and leveraging social media is one of the best ways to promote your new hustle. But with so many different apps and algorithms to keep track of, it’s hard to know where and how you should post to get the most attention on your art.
Below are some of the key things to think about as you craft your brand’s online identity.
Engage with Your Audience
Being visible online is important– using hashtags like #NailArt that you see on your feed can help drive more viewers to your post. It’s also important to engage with your audience through liking and responding to comments, tagging brands, and asking questions.
Think about the content you interact with and what might make you share a post. Is it more likely on Instagram or on TikTok? What trends do you see? Drawing inspiration from what you like to look at online is a great way to brainstorm for your own content.
Taking Good Pictures
When posting online, high quality pictures and videos are crucial. Close up shots that focus on the nails, not the background, are key for visual impact. It’s also necessary to have good lighting to show the true colors of the nail polish and design.
Think about staging– how are you posing your hands? Looking through other nail posts online might give you an idea of hand positions to use in your own nail pictures. Consider using props as well– holding something like the nail products you used or simple items like a flower can draw attention to your nails and make them pop.
Consistency is Key
Creating a social media calendar and posting regularly could help drive both attention and sales to your small business. But don’t overpost and overwhelm your audience. Updating a few times a week can keep your following engaged without flooding their feed with your content.
Keep track of what you post– how are people reacting? Which videos have the most engagement? Comments? Likes? Keeping track of your posts and the responses they get from your following can help you adjust your content to what will get the most interaction.
Find Your Community
Social media can be a great way to form connections with other people in the nail industry. Whether you do a collaboration or just find people to discuss the latest trends and techniques with, building a network of nail artists and brands can open doors for your business.
Building your online presence can offer great promotion and networking opportunities for you and your business. With consistent, quality posts and audience engagement, you'll be on your way to building a following in no time!